Influencer marketing! It’s the new buzzword that everyone’s talking about in the world of marketing.
Well, it’s not exactly a new strategy. But, lately, marketers have found quite an amazing success with influencer marketing.
According to a survey by Collective Bias which involved over 14,000 US citizens, more than 30% of consumers are more likely to buy a product when it’s endorsed by an influencer.
As a content marketer, I found this strategy quite fascinating and when I launched my blog Freelancing Hacks, I wanted to tap into influencer marketing to see how powerful it is and also to test it out for myself.
It turned out surprisingly well than I’d hoped. The results were astonishing. And I managed to get a lot of attention for my blog for free as well. Before I get to that part, let’s learn a little bit about what influencer marketing can do for your business.
What Is Influencer Marketing?
An influencer is a person who has influence over other people. It can be an authority figure like Barack Obama, a celebrity like Kim Kardashian, or it can be a blogger like Chris Brogan. But, in the digital age, almost anyone with a large enough following on social media or a blog with a fan base can be considered an influencer.
Influencer marketing is the process of connecting with an influential person or paying such a person to promote your product or brand to their followers. This means the influencer will post about your product on social media, write a review on their blog, or create a video to get their fans interested in your product without making it seem like an advertisement.
This is mainly effective because consumers are more likely to buy or use a product when it comes recommended by a person whom they already trust or admire.
How Brands Are Using It
Popular brands and businesses are using many different types of influencer marketing campaigns to raise awareness for their products and business.
Here’s a great example of an influencer marketing campaign.
Boxed Water is a company that sells water bottled up in an environmental-friendly packaging. They teamed up with National Forest Foundation to launch the #ReTree campaign, in which they promised to plant 2 trees whenever someone posts a photo of a Boxed Water on Instagram.
More than 12,000 photos were posted under the hashtag on Instagram. This included posts from famous celebrities, including Alyssa Milano and Justin Abdelkader. The posts were shared and liked by hundreds of thousands of people.
That’s a lot of attention you can get by just planting trees.
Influencer Blog Posts?
Since I’m just a blogger with literally zero money in my marketing budget, I started thinking about a way to get influencers to share my content.
Then, suddenly a light bulb went on in my head.
I thought, what if I get several influencers to contribute to a single blog post? That way they get to brag about getting featured in a list of well-known entrepreneurs on social media and I get free Shares and Likes.
It’s a Win-Win situation.
So, I reached out to about 20 startup CEOs asking what kind of advice they would give to a freelancer. Out of those 20 people, 13 CEOs replied back with a small piece of advice to feature in my post.
I featured their advice on a blog post with their photo and a link to their website. Here it is.
After publishing the post, I sent an email to those 13 CEOs notifying them about the post going live. They were generous enough to share the link on their social media channels.
As a result, I received more than 100 shares on Twitter and Facebook and I got to connect with some big-time entrepreneurs like Neil Patel and Bronson Taylor.
On top of that, I received a free backlink from USA Today with a mention of my blog when they used one of the quotes from my blog post.
All for Free!
The results were so amazing I decided to do it again with a post featuring a list of female freelancers. I’m planning to do another one soon.
How You Can Create Influencer Blog Posts
Even if you’re running a business blog for a dog food company or a real estate agency, there are ways you can leverage influencer marketing to build awareness for your business blog for free.
Here are a few ways you can get started -:
- Interview Influential People: You can reach out to influential people in your industry and ask to interview them for your blog.
- Ask For A Quote: Ask for industry-specific advice from influencers and share them in a feature blog post.
- Create Infographics: Create an infographic using an article or a statistic from another blog as a resource. Then ask them if they would share the infographic.
- Create Roundup Blog Posts: Create a roundup blog post featuring top posts from Instagram, Twitter, or Facebook and ask the featured influencers if they would give you a shoutout.
Make An Offer They Can’t Refuse
Don’t get greedy. Remember that when you connect with an influencer, you have more to gain than them. So, always try to make an offer they can’t refuse.
For example, I offered to include a link to the website of the influencers who participated in my campaign. They received a free do-follow link to their website and I got free brand awareness.
Figure out a way to offer something of value to your influencers so they have a reason to contribute and share your blog posts.