Influencer marketing! It’s the new buzzword that everyone’s talking about in the world of marketing.
Well, it’s not exactly a new strategy. But, lately, marketers have found quite an amazing success with influencer marketing.
According to a survey by Collective Bias which involved over 14,000 US citizens, more than 30% of consumers are more likely to buy a product when it’s endorsed by an influencer.
As a content marketer, I found this strategy quite fascinating and when I launched my blog Freelancing Hacks, I wanted to tap into influencer marketing to see how powerful it is and also to test it out for myself.
It turned out surprisingly well than I’d hoped. The results were astonishing. And I managed to get a lot of attention for my blog for free as well. Before I get to that part, let’s learn a little bit about what influencer marketing can do for your business. (more…)