A quality business blog is a must-have for every small business content marketing strategy.
However, hiring writers and getting quality content developed for your blog is a process that takes a huge chunk off your marketing budget.
It’s understandable if you’re hesitant to invest in your blog and look for ways to save money. That’s why most small business owners often think about this question before starting a blog: How many articles should I have before launching my business blog?
If you ask this question from a blogger, she’ll give you a vague answer. Because it usually depends on the type of business you have.
Although, I managed to figure out the perfect number of articles you need to launch a new blog. Keep reading to find out the magic number and more tips on how to get quality content for your blog without having to spend any money.
How Many Posts Do You Need, Exactly?
Having at least 5 blog posts is more than enough for you to go live with a business blog.
That’s exactly what I did with my Freelancing Hacks blog. I launched the blog with 5 lengthy and informative articles. As a result, I was able to get my website indexed on Google quicker than ever.
The key is to get your blog and articles open for public as soon as possible so that you can give Google and other search engines more time to index your blog and articles.
Instead of wasting time developing 10s of articles, you should focus on getting your blog up and running.
“The ideal length of a blog post is 7 minutes, 1,600 words,” according to Medium.
But, keep in mind to make your blog posts as informative as possible. They should be minimum 1500-words long and should offer unique content for the users.
How Many Articles Should You Publish Per Week?
Some believe that publishing as many articles as they can is a great strategy to attract more visitors and leads to their business.
This is partly true.
If you have the budget to invest in developing 7 super high-quality blog posts per week, then that’s great. This means more links indexed on Google and more traffic to your website.
But, let’s face it, small businesses can’t afford to publish 7 great articles per week.
A high-quality 1500-word article written by an expert costs around $100+ these days. If you can invest $2,800 per month on developing blog posts, then go for it.
Otherwise, 3 to 4 posts per week are more than enough to keep your small business blog alive and running.
Is That Enough To Drive Continuous Organic Traffic?
According to a study done by Ahrefs, it takes around 61 to 182 days (or 2 to 6 months) for Google to rank a page on its search results.
So, if you were to publish just 3 blog posts per week, you’ll have 24 blog posts published on your blog by the time your first blog post gets ranked on Google. And you’ll have plenty more blog posts in your archives for Google to keep crawling your site and rank them in its search results.
That’s more than enough to drive a continuous stream of traffic to your blog and generate a considerable number of leads if you managed to create high-quality blog posts that is.
How Much Should You Spend Per Article?
When hiring freelance writers for small business blogs, most immediately think of Fiverr and UpWork.
If you truly care about getting ranked on Google, then don’t think about those cheap platforms. Always aim for high-quality writers.
Just recently, I read about a company called Articoolo that delivers cheap articles for businesses written by a bot that uses a machine learning algorithm. If you want your potential customers to think of you as an emotionless robot, then this platform sounds like the perfect site for you to get some articles done for cheap.
Don’t fall for these scams.
Hiring a quality freelance writer to craft a 1500-words article will cost you around $75 to $250.
If you don’t have a budget to hire quality writers, you may as well wait until you have a big enough marketing budget. Because publishing low-quality articles just for the sake of it will only do more harm for your business and your brand image than doing any good.
Yes, you’re obviously looking for ways to save money, but think of the long-term return on investment.
Think Smart: Save Cash
There are also some alternative methods you could use to save some of that cash that goes into hiring freelancers.
“Websites with a blog have tend to have 434% more indexed pages,” Tech Client.
#1 Accept Guest Posts
The easiest way is to start accepting guest posts on your blog.
This usually means that you will have to let those guest writers promote their own websites through the article. It has to be a win-win deal. And in return, you get more content on your blog for free.
The strategy is commonly used by many business blogs. With a proper set of rules and a review procedure, you’ll be able to accept great guest posts to populate your blog without any effort.
However, this strategy requires you to have an already established blog. Writers won’t submit a guest post to a brand new blog that doesn’t have an audience.
#2 Connect With Writers
Building relationships with writers is another good method you could use to get more blog posts for free.
You can reach out to writers and bloggers in your industry and ask them to contribute to your blog. If you already have a few quality articles on your blog, writers won’t say no to a chance to get more exposure.
The new freelancing site, Truelancer used this same technique to populate their blog. In fact, the founder of the website even reached out to me invite me to contribute to their blog. I wrote an article free of charge and in exchange, I got a link back to my website.
Where To Find High-Quality Freelance Writers
When hiring freelancers, everyone turns to the most popular freelancing platform. This is a mistake that you should avoid.
On popular platforms, like UpWork and Freelancer.com, there are millions of freelancers competing in bidding wars. Chances are you’ll end up with a poor freelance writer offering the cheapest rate for your job. Avoiding these platforms will help you save your time and money.
Here are a few high-quality sites you can use to hire better freelancers:
- Envato Studio (Writers starting at $50 per article)
- Problogger Jobs Board (Post a job for $70)
- Blogging Pro (Post a job)
- Freelance Writing (Post a job for free)
- LinkedIn Jobs (Post a job or Search for writers)
Whatever you do, AVOID sites like Fiverr!
Consider Quality Over Quantity
Always aim for quality. Having 2 incredibly informative blog posts is better than having 200 short blog posts.
I’ve learned that lesson the hard way.
My first blog, Fresh Infos was a technology blog. I wrote 10-20 short 300-words articles per day for this blog. It generated over 25K visitors per month, but only made less than $200 per month in ad revenue.
I only wrote 2 articles per month for my second blog, Freelancing Hacks. It’s now generating over 14K visitors per month and has 1,000+ email subscribers with a loyal and an engaging audience. Achieved all that in less than 2 years while developing the blog as a side project.
When you publish quality blog posts that truly speaks to your audience, people will not only care enough to read the whole article but they will also share it with their friends.
When you first start developing your business blog, hiring freelancers, spending hundreds of dollars every month, it may seem like you’re pouring your money down the drain.
Mostly because you won’t start seeing any results soon, at least not until after 2 or 3 months of steady development of your blog.
So, be patient. Think of it as a long-term investment. And it will be one of the best investments you’ll ever make. Guaranteed!
Image credit: Freepik.com